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Content Creation

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CONTENT CREATION

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How to Build a Content Creation Process for Your Marketing Agency

The first step in any inbound marketing process should be keyword research. There is more than one way to skin a cat (no offense, cat lovers). In other words, everybody has different tools and strategies for performing keyword research, and none is better than the other, just different.

The first thing we like to do here at iBestDesigns is to ask our clients. We talk to the owners, sales reps, and customer service reps in order to first find out what keyword phrases they believe potential customers search for when looking for our client’s products or services online. We then find out what types of questions these potential customers are asking.

Developing Titles and Topics

Once we’ve matched writers to our client’s content needs, it’s time to brainstorm titles and order content.

Before coming up with any title ideas, it’s important to understand what types of titles or headlines drive the most clicks. The title of your content is the first and possibly last opportunity to get someone to click on your post, read your content, and share what you’ve written. We’ve found titles that are “how to” in nature do really well along with titles that have numbers in them — for instance, “5 Tips for …” and “7 Excellent Strategies to …” are ideal.

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Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why iBestDesigns is rated as the world’s best SEO agency.

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SOME OF OUR SUCCESSES

Web Traffic

Increased Web Traffic by 95%

Leads Generation

Increased Business Leads by 4X

Conversion Rate

Increased Conversion Rate by 369%