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Landing Pages

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LANDING PAGES

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What is a landing page?

A landing page is a website page that allows you to capture a visitor’s information through a lead form.

A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.

What makes a landing page most effective?

Ready to create your first landing page, or improve on a landing page you already have? Here are some of the most important elements to make sure your landing page is working hard for you:

  • Limit Navigation
  • Deliver Value
  • Enable Sharing
  • Keep it Short
  • Test, Test, Test

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