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Google Ad Grants

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GOOGLE AD GRANTS

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What is Google Ad Grants?

Google Ad Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations.

Participating non profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform. Google Ad Grants, along with other services, is made available by Google for Nonprofits and is available in over 50 countries

How to Maintain Eligibility for Your Google Ad Grant

Once you’ve scored a Google grant, the tricky part is maintaining it. So, how do you maintain eligibility?

  • All the ads in your account must link to the nonprofit URL that was approved in your application process.
  • Be proactive in your AdWords management by logging in to the account monthly. If a nonprofit advertiser who has a Google Grant does not log into their AdWords account, the account is subject to being paused without notification.
  • The ads you are promoting must reflect the mission of your nonprofit. You can advertise to sell products as long as 100% of the proceeds are going to support your program.
  • The ads you create cannot point to pages that are used to primarily send visitors to other websites.
  • Your ads cannot offer financial products, such as mortgages or credit cards. Your ads also cannot be asking for donations in the form of large goods such as cars, boats or property donations. Keywords related to this activity are also not allowed.
  • Your website cannot display ads from Google AdSense or other affiliate advertising links while participating in Google Grants.

Google states that any violation of these guidelines are subject to removal from the program. They also reserve the right to supplement or amend these eligibility guidelines at any time.

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