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Product Listing Ads

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PRODUCT LISTING ADS

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What Are Product Listing Ads?

Product Listing Ads are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results.

Product Listing Ads are most distinguishable in that they: 1) Feature a product image, and 2) Are tailored towards products and product categories (vs. keywords)

Should You List Products On Google Shopping?

Consider these main variables when deciding whether to list on Google Shopping:
1. How many products do you sell?

If you sell under 500 products, you may have trouble getting visibility on Google Shopping.

2. What is your product category? Is it competitive?

If you sell products in categories like automotive, baby supplies, tools, or furniture and you’re not listing on Google Shopping, you’re likely missing out on significant revenue. If you sell more competitive products such as Apparell, or items which get a lot of clicks (e.g intimate apparel) you may have more difficulty getting your Product Listing Ads campaign to get to that sweet spot.

3. How much can you spend on Google?

Bids and daily budget are going to vary significantly for every merchant. However, if you want to get profitable on Google Shopping and you don’t want your ads coming down at some point during the day, you should be ready to spend a minimum of $1,000.

4. How much do you need to sell to make a profit on Google? (What’s the ROI you need?)

If you have really strict margins, you may have difficulty on Google Shopping, or you may need to consider a lower daily budget. Like everything else, this is going to vary widely based on your products, competitions and your margins.

5. What Is The Quality Of Your Site?

Google emphasizes site quality and links as part of its algorithm to determine site and merchant quality. Even more so recently with Penguin 2.0 (A webspam Google algorithm). If you have a site which is still rough around the edges it may affect your performance on Google Shopping.

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