The company needed to improve traffic through organic search because their business model required high traffic to sell their products. They have been spending money on Pay Per Click and it was enough to let them sell. However, they needed to reduce their expenditure on PPC advertising and sell more listings, while showing traffic to specific geo-targeted webpages.
The company wanted to rank on the top page results of Google. The website was fairly user-friendly and attractive, but it wasn’t search engine friendly.
The company website needs rankings on search engines and search engine optimization. After running an initial ranking report, it was so apparent that there were many things need to be optimized. There was no internal text link structure and the text content on the website was almost unreadable.
The website required a complete SEO campaign, which include URL rewrite, content generation, web development and aggressive link popularity.
After a few discussions with the client, our professionals decided a comprehensive SEO service. Because they also have to make huge website development to accomplish both of our goals, we also included website strategy and full consulting through the process of website development.
We conducted a targeted keyword analysis for our client industry and decided to target the most searchable keywords based on the analysis of competition and the results. We also created a method to get all state and city pages indexed by the search engine spiders. The geo-targeted pages required content, so we also developed an initial content strategy to focus on all webpages with more relevant content developed for the top states and cities. After fixing the architectural issues, we optimized the whole site and the content.
Before the campaign started, the website did not have organic search engine rankings for the industry keywords. Also, just a few of their geo-targeted keywords were ranking in the top fifty of search engines when the marketing campaign started.
Now, the organic search traffic increased by 400 percent. From below eighty thousand visitors every month, it is now enjoying a traffic of more than 35,000 visitors every month. Within just a year, the website has reached the top 20 of Google search results.