Considering the statistical data, a whopping half of the world’s population are active on social media and it is, therefore, not an area that can be ignored. Most people use social media to share pictures, videos and other information with their friends and family. And, most importantly, social media is an avenue where people go to follow brands, read and / or write product and service reviews and acquire information on the like.
It is unfortunate, though, that many businesses are reluctant to invest in social media marketing. They ultimately miss out on many business opportunities such as creating a two-way conversation with their customers, as a result.
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What is Social Media?
Social Media can be understood as a platform where people communicate with each other and exchange their goals, thoughts and ideas via a public or semi-public forum. Social Media is constituted of several major websites such as:
- YouTube
- Google+
- Yelp
It is essential for any business to work with quality social media marketing companies such as Skyfall Blue becauce they understand all the limitations and scope of social media and how to reach the target audience, which would be highly profitable to any business.
What is The Importance of Social Media?
A large number of people are highly active on social media networks. Users usually interact with several users and when they communicate with each other, there are two probable outcomes:
- The two users discuss your business.
- They do not.
As a business, how likely is it that the users would talk about you? Even if they do, how many would be speaking positively about your business? If you are not sure, it is about time that you invest in social media marketing so that a positive buzz is created around your business.
How to Utilize Social Media To The Fullest?
To use the underlying power of social media to the fullest, there are four steps we follow to make it effective:
- Building the intended audience.
- Engagement with the audience.
- Leverage brand assets for promotions.
- Listen to the audience.
By making use of metric marketing, we are able to take the reach of your business to all new heights so that you are more successful in all of your marketing efforts.
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DID WE MENTION THAT CLIENTS LOVE WORKING WITH US?
Dr. Ahmad Al-Attar
MorningStar Dental
Reem Al-Rawi
ARCHITECT | ARTIST | DESIGNER
“Had a great experience building a creative website with Ahmed and his team. The process was very prompt, comfortable and most importantly; felt the confidence in a great outcome due to the professional insights and extensive knowledge of the iBestDesigns team when it came to making the right decisions for the specific business sector in focus. During the construction of the site, they provided me with site analysis as we discussed different templates that could achieve the goals of the site.
We highly recommend this great and innovative team for any business online needs”
Dr. Ammar
Eagleson Veterinary Clinic
“I had my website and logo built by Ahmed and his team at iBestDesigns Agency. I found Ahmed very professional and helpful. He was creative and smart about my business requirements and knows how to come with ideas that help setup a new business and get it going. He was patient during my busy schedule and was always available to answer my questions and modify the work to make it look better and more professional.
I would definitely recommend him and his team and looking forward to continue working with them”
DID WE MENTION THAT CLIENTS LOVE WORKING WITH US?
Dr. Ahmad Al-Attar
MorningStar Dental
Reem Al-Rawi
ARCHITECT | ARTIST | DESIGNER
“Had a great experience building a creative website with Ahmed and his team. The process was very prompt, comfortable and most importantly; felt the confidence in a great outcome due to the professional insights and extensive knowledge of the iBestDesigns team when it came to making the right decisions for the specific business sector in focus. During the construction of the site, they provided me with site analysis as we discussed different templates that could achieve the goals of the site.
We highly recommend this great and innovative team for any business online needs”
Dr. Ammar
Eagleson Veterinary Clinic
“I had my website and logo built by Ahmed and his team at iBestDesigns Agency. I found Ahmed very professional and helpful. He was creative and smart about my business requirements and knows how to come with ideas that help setup a new business and get it going. He was patient during my busy schedule and was always available to answer my questions and modify the work to make it look better and more professional.
I would definitely recommend him and his team and looking forward to continue working with them”
Audit Your Current Social Presence
Before you strategize about where you are headed, take a quick look at where you are. A few areas to consider when auditing your business’s social media presence are:
- Which networks are you currently active on
- Are your networks optimized (photo and cover images, bio, URL, etc.)
- Which networks are currently bringing you the most value
- How do your profiles compare to your competitors’ profiles
Document Who Your Ideal Customer Is
You will want to get as specific as possible with this part. For example, if you identified your target market as parents it would be ok. However, if you identify your ideal customer as a parent that lives in the United States, is between 30 and 50 years of age, earns over $70,000, primarily uses Facebook and has an interest in outdoor activities you will have much more success.
Even the best marketers will fail if they are marketing to the wrong audience. Answer the following questions to help you come up with a highly focused buyer persona:
- Age
- Location
- Job Title
- Income
- Pain Points (that your business can solve)
- Most Used Social Network
Create A Social Media Mission Statement
Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement.
An example mission statement might be “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” Once you have this statement documented, it will make it simple for you to decide what to share and create.
If it doesn’t align with your mission statement, forget about it. Businesses that post randomly without a guiding mission will fail. People follow experts, not generalists.
REPORTING AND ANALYSIS
How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. Afterall, it is hard to rationalize spending time and money on something that isn’t improving the bottom line.
A few metrics to consider measuring are:
- Conversion Rate
- Time Spent on Website
- Reach
- Brand Mentions
- Sentiment
- Total Shares
Curate Engaging Content
Sadly, many businesses jump straight to this step. Hopefully, this post has made it clear that there are several vital steps that you must take before you start creating and curating engaging content to share on your social media channels.
Let’s now discuss the fun part, posting to social media. You know who your ideal customer is and you used that information to create your social media mission statement. Armed with this information it should be easy for you to begin creating and curating content.
Invest In a Social Media Management Tool
Most marketers have a secret, they leverage tools to boost their productivity. Ok, maybe it isn’t a secret, but without tools, marketers would face constant burnout (many do even with tools). When it comes to social media, having a social media management tool allows you to scale your efforts with ease.
One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. Remember that content calendar you created? Make sure your scheduled posts in your social media management tool align with your content calendar.
Track, Analyze, Optimize
This may be the most important step when it comes to succeeding on social media. Even the best social media marketers rely on trial and error. It might seem basic, but tracking your results, analyzing the data and then making tweaks to optimize them is crucial.
Each previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts. Let the data drive you. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down.
A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary. So get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.
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Technical SEO services tackle on-site SEO issues which consist of hundreds of different elements. It also involves implementing schema and microdata so that your site can display reviews, opening times and business information in search results. You should ensure you have a trustworthy SEO company to audit and optimize your site.
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By creating a custom social media strategy with our full-service marketing solutions, we can deliver measurable results that increase your brand awareness and allow for increasingly effective customer relations.
SEO and social media now go hand-in-hand. Through social media platforms, you can promote your brand and increase your sales at a far more cost-effective rate than any other form of advertising or marketing.