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Content Distribution

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CONTENT DISTRIBUTION

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The Content Distribution Strategy Experiment

A few months ago, my team — the marketing department at Influence & Co. — sat down for a meeting to accomplish one mission: to come up with more than 50 ways to distribute one piece of content, which was our latest industry research report, “The State of Digital Media.”

We spent a lot of time surveying editors. We analyzed millions of pieces of published content and pored over the results, before we created, designed, and edited this report.

10 Ways to Distribute Content Beyond Social Shares

As marketers, many of us frequently think about content distribution tactics that fit within — and give a boost to — our marketing goals. Among them are the obvious and necessary tactics like social sharing, but there are others that can help you achieve greater brand awareness, influencer relationships, industry leadership, audience engagement, and more.

  1. Personalized Emails
  2. Guest Posting
  3. Influencer Outreach
  4. Follow-up Emails
  5. Lead Interviews
  6. Proposal References
  7. Client Drip Campaigns
  8. Email Signatures
  9. Content-Rich Job Listings
  10. Interview Materials

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