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Youtube Marketing

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What is YouTube Marketing?

Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.

In fact, in the last few years Cisco was scrambling to re-engineer its routers to deal with what they call the “video onslaught”. By 2017 at least 78% of all internet traffic was video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platforms.

The Best Marketing Practices on Youtube

Channels vs. Pages
It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.

Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.

Here’s a key thing to remember, the rules of good web design apply in YouTube the same way they apply elsewhere.

To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.

In other words: There’s no benefit to throwing a ton of unrelated videos on one channel. That would simply dilute your channel’s authority.

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